NRF : the most striking in-store innovations seen in New York

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While New York retail has not regained the pre-Covid momentum, with vacancy and footfall rates below 2019 levels, mind Retail reports that in-store experience remains the priority for many retailers. We give a selection of the most prominent flagships in Manhattan, and their predictions for the retail of tomorrow.
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Golden Goose

On 15 January 2023, the “store tour” begins in the Soho district (468 Broome Street) at Golden Goose (2021 turnover of €386 million, up by 45%). Named “Forward Store”, this trainer store offers a futuristic design, opened at the end of November 2022. With 520 sq.m on 2 floors, this is the brand’s second sustainable store, after opening in Milan at the beginning of 2022. The service focuses on in-store reparability. With green walls, Golden Goose, whose new products are now all Cradle-to-Cradle certified (or C2C, the international certification of reference in terms of the circular economy, awarded by the C2CPII), has above all chosen to be a laboratory, with an specific customisation of products alongside an ecological ambition.

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