Online “off-price” sales reached €17 billion in 2021

Featured image of the article Online “off-price” sales reached €17 billion in 2021
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15 April 2022 à 14h05

Updated on 16 April 2022 à 00h29

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Publication: 15 April 2022 à 14h05, Updated on 16 April 2022 à 00h29

Reading time: 2 minutes

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Publication

15 April 2022 à 14h05

Updated on 16 April 2022 à 00h29

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2 minutes

Publication: 15 April 2022 à 14h05, Updated on 16 April 2022 à 00h29

Reading time: 2 minutes

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The digitalisation of the outlet sector continues. According to a McKinsey study, the online market of off-price retail soared since 2020. It should grow 5 times faster than standard retail fashion between 2021 and 2025. This is a major growth lever for high-end brands, allowing a monetisation of excess inventory and winning new customers.

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