With the rise of online private sales, traditional outlet centres offering discounts to clear inventory are facing new rivals for command of their domain. Are retailers favouring online or offline channels to sell overstock? What is the most profitable channel? Global Retail News investigates this new shifting territory.
Described as the “poor side of retail” or the “fifth wheel on the coach” for many years, the outlet sector was represented by outlet centres. Retailers considered that their outlet stores had to be hidden away, often synonymous with discomfort or poverty.
Tenants and suppliers of outlets were primarily in the fashion sector, where unsold items accounted for up to 20% of total volumes every season. Retailers selected locations as far as possible from their “full price” stores, in orde
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