Patagonia: Yvon Chouinard donates his company for the planet

An article by Sophie Baqué

Publication

29 September 2022 à 17h56

Updated on 19 December 2024 à 14h38

Reading time

2 minutes

Publication: 29 September 2022 à 17h56, Updated on 19 December 2024 à 14h38

Reading time: 2 minutes

An article by Sophie Baqué

Publication

29 September 2022 à 17h56

Updated on 19 December 2024 à 14h38

Reading time

2 minutes

Publication: 29 September 2022 à 17h56, Updated on 19 December 2024 à 14h38

Reading time: 2 minutes

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Article by Regine Eveno, published on September 30, 2022

…

A pioneer in the defence of the planet and Founder of a group with a turnover of US$750 million in 2021 (via 80 stores worldwide) and 2,000 staff, Yvon Chouinard embodies a new vision of the company and its role in the world. Instead of selling the company or taking it public, this passionate mountaineer and environmentalist declared a new path.

This is business transmission but not in the classic capitalist way of moving from the...

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