PELOTON, THE CONCEPT OF THE MONTH

Publication

22 January 2021 à 11h47

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2 minutes

Publication: 22 January 2021 à 11h47

Reading time: 2 minutes

Publication

22 January 2021 à 11h47

Reading time

2 minutes

Publication: 22 January 2021 à 11h47

Reading time: 2 minutes

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United States. Home-use anchored bike specialist Peloton is “Retailer of the Year” according to Forbes magazine. As consumers flock to Internet-connected bikes and treadmills to exercise at home whilst working, the firm is experiencing unprecedented growth. The company has invented a bold and forward-thinking business model and has won over a wave of new users who no longer pay to go to a gym. The model is a mix of retail (stores selling clothing and equipment) and “Netflix of fitness”, with We

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