To support growth, the Dutch online grocery retailer Picnic (global revenue 2025 : 1.5 billion euros, up by 25%) continues to concentrate their logistics network. In France, revenue was reported as up by 40% in 2025, reaching 133 million euros, according to our calculations. In 2024, revenue increased by 100% to 95 million euros. In this 3rd market, after the Netherlands and Germany, Picnic is still not profitable. In March 2025, the business changed suppliers from Système U to Intermarché.
To remember: In November 2025, the platform raised 430 million euros to finance expansion. After opening a 50,000 sq.m robotic warehouse in Germany in June 2025, Picnic plans a new automated warehouse in the Netherlands in 2026, bringing the total to automated warehouse to 4. In France, the firm will open a 3rd warehouse in Q4. This will be in the outskirts of Lyon. In France, no warehouse is automated. “With 40,000 weekly orders, volumes do not yet justify the investment”, said Grégoire Borgoltz, Director of Operations France, to mind Retail.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.