Retail Media: Galeries Lafayette and Rakuten leverage their data

Publication

13 October 2022 à 11h11

Updated on 21 October 2022 à 21h44

Reading time

2 minutes

Publication: 13 October 2022 à 11h11, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

Publication

13 October 2022 à 11h11

Updated on 21 October 2022 à 21h44

Reading time

2 minutes

Publication: 13 October 2022 à 11h11, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

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If Galeries Lafayette was already thinking about monetising customer data in May 2022, it is now a done deal. At the end of September, the group internally developed internally a retail media platform “Tailored Insights” for partner brands. This investment will allow the company to capitalise on the data from 5.4 million monthly visitors to 65 stores and e-commerce website.

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A few days earlier, Rakuten (15 million unique users/month in France) announced the launch of a new version of

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