According to our sources, Marionnaud’s beauty retailer will expand an advertising unit into 3 new countries in 2026 and is launching another retail media lever in the French key market. The goal is to multiply opportunities and drive-to-store in a sector where brand demand is concentrated around Christmas, Valentine’s Day and Mother’s Day. Details here.
Seeking to boost advertising income with new formats, Marionnaud (2024 turnover confidential, about 10% online, 2023 turnover: €573 million) is launching a new initiative with Madame Figaro, mind Retail learnt. On December 12, 2025, Optimo, the retailer’s retail media unit, active on the web (sponsored products, display and audience extension) and in the 390 French stores equipped with 800 DOOH screens, will launch the first edition of a magazine produced with Madame Figaro. The aim is to gener
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