Retail Media. Tesco and Best Buy opt for an omnichannel approach

Featured image of the article Retail Media. Tesco and Best Buy opt for an omnichannel approach
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20 January 2022 à 17h37

Updated on 21 October 2022 à 21h32

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1 minute

Publication: 20 January 2022 à 17h37, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Publication

20 January 2022 à 17h37

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 20 January 2022 à 17h37, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Explore the mind Retail subscription

Faced with both development of e-commerce and restrictions on third-party tracking cookies on mobile technology, retailers continue to develop their own solutions to monetise transactional data.

On January 4th, Best Buy (electronics) announced the launch of an internal advertising business, Best Buy Ads, headed by Keith Bryan. This service is based on the transactional data of the company. The business covers more than 180 million customers, 3 billion “interactions” each year with customers...

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