Sephora creates a Global Digital Director

Featured image of the article Sephora creates a Global Digital Director
Publication

3 March 2022 à 16h23

Updated on 4 March 2022 à 13h30

Reading time

2 minutes

Publication: 3 March 2022 à 16h23, Updated on 4 March 2022 à 13h30

Reading time: 2 minutes

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Publication

3 March 2022 à 16h23

Updated on 4 March 2022 à 13h30

Reading time

2 minutes

Publication: 3 March 2022 à 16h23, Updated on 4 March 2022 à 13h30

Reading time: 2 minutes

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As a subsidiary of the luxury group LVMH, Sephora is on track. Digital transformation will support 17 online sales sites (accessible in 10 languages), engagement of customers via social networks and use of artificial intelligence in the mobile applications (on Sephora To Go in the U.S.A. for example). However, C.E.O. Martin Brok, appointed in 2020, wants to take it to a new level “to stand out in the new omnichannel ecosystem” and “make the most of the group’s global reach”, which is historical

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