Sephora makes inroads in Germany

Publication

26 July 2017 à 12h29

Updated on 10 May 2019 à 17h43

Reading time

1 minute

Publication: 26 July 2017 à 12h29, Updated on 10 May 2019 à 17h43

Reading time: 1 minute

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Publication

26 July 2017 à 12h29

Updated on 10 May 2019 à 17h43

Reading time

1 minute

Publication: 26 July 2017 à 12h29, Updated on 10 May 2019 à 17h43

Reading time: 1 minute

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Germany is Europe’s 3rd largest beauty market. In late June 2017, the cosmetics retailer Sephora (part of LVMH Group)opened a shop-in-shop within Galeria Kaufhof’s department store in Munich. Sephora’s products are also sold via the Galeria Kaufhof website. The “corner” sales area covers 135 sq.m and includes a Beauty Bar staffed by makeup artists. Sephora promotes how clients are able to try products in a “beauty playground” atmosphere. Another “corner” will open in a Bonn department store...

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