Sephora returns to the UK, in digital first

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In 2005, Sephora closed all 9 U.K. stores, blaming soaring rents and costs. On 17 October 2022, it will launch a U.K. e-commerce site “Sephora.co.uk”.  After buying Feelunique for €154 million in September 2021, the LVMH subsidiary will make the British pure-player its own e-commerce platform.

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The Feelunique website, which ships 80,000 products a day, will be integrated into the Sephora app in the U.K. In turn this will integrate to the loyalty programme, which has 165 million members...