Sézane, the French cult-brand expands in U.K.

Publication

16 January 2019 à 12h02

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 12h02, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

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Publication

16 January 2019 à 12h02

Updated on 10 May 2019 à 16h25

Reading time

2 minutes

Publication: 16 January 2019 à 12h02, Updated on 10 May 2019 à 16h25

Reading time: 2 minutes

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The French fashion brand Sézane founded by Morgane Sézalory is expanding outside France. Sézalory started her career by selling vintage clothes on eBay before developing her own designs. By 2013 this evolved into the cult-like brand Sézane. The business model is developed only based on loyalty of customers.

The brand is still a predominantly digital, growing at an annual rate of 75%. Sales are estimated to reach €80 million in 2018 (according to Le Figaro), with online sales as more than 90%. Ho

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