Shopping centres: in Brazil, AI reduces contract signing time by 80% at Grupo AD

Featured image of the article Shopping centres: in Brazil, AI reduces contract signing time by 80% at Grupo AD

An article by Morgane Monteiro

Publication

19 February 2026 à 14h26

Updated on 23 February 2026 à 18h26

Reading time

1 minute

Publication: 19 February 2026 à 14h26, Updated on 23 February 2026 à 18h26

Reading time: 1 minute

An article by Morgane Monteiro

Publication

19 February 2026 à 14h26

Updated on 23 February 2026 à 18h26

Reading time

1 minute

Publication: 19 February 2026 à 14h26, Updated on 23 February 2026 à 18h26

Reading time: 1 minute

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In Brazil, the second-largest shopping centre owner Grupo AD (2025 revenue: 7.5 billion reais, or €1.2 billion), is deploying AI for prospecting, qualifying and negotiating commercial leases. Since November 2025, the AI agent named “Lug” has been approaching and negotiating with retailers via WhatsApp for leases in the 45 malls managed by the property company (1.13 million square meters of gross leasable area with 6,200 stores). Lug analyses the size and prices of the premises based on the prof

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Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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