Australian OMS publisher Fluent Commerce raises €27 million from Bain Capital to accelerate international expansion and establish in the US against players such as Manhattan and Oracle. In an AI-driven OMS market, the group is relying in particular on Fluent Connect to automate integration and shorten roll-out timings.
After raising 33 million Australian dollars in 2019, OMS publisher Fluent Commerce, an Australian firm with a strong presence in the APAC region but also in Europe and the U.S., announced on February 17 that it had raised 46 million Australian dollars, or €27 million.
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Article authors
Sophie Baqué
Chief Editor of mind Retail