Social media. Uniqlo and TikTok team up

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16 July 2019 à 10h30

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1 minute

Publication: 16 July 2019 à 10h30

Reading time: 1 minute

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Publication

16 July 2019 à 10h30

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1 minute

Publication: 16 July 2019 à 10h30

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The Uniqlo label (owned by Fast Retailing, whose sales reached €16.44 billion in 2018 with an 8% growth objective for 2019) is partnering with TikTok. The mobile video-sharing application creates mini-videos of 15 seconds, targeting very young consumers. Uniqlo did not disclose their investment and confirmed the joint campaign will appear in the U.S.A., France, Taiwan and Japan. The campaign called #UTPlayyourworld invites customers to share videos wearing their Uniqlo outfits, which will be br

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