Sporting goods. REI tests rental and used goods sales service

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Renting instead of owning is a big trend with Millennials. Their attitudes on ownership and view on sustainability are changing rapidly. The American specialty outdoor gear retailer REI, well-known for its choices that may seem counterintuitive (closing down  stores during Black Friday) has adapted to meet this demand. “Re-commerce” is a term used by REI’s Interim President Eric Artz. He said that sales of used sport gear will now to be held all year in stores and online. With sustainability be

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