Steve Kessel, the Amazon Retail Star

Publication

13 November 2018 à 12h16

Updated on 10 May 2019 à 16h32

Reading time

1 minute

Publication: 13 November 2018 à 12h16, Updated on 10 May 2019 à 16h32

Reading time: 1 minute

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Publication

13 November 2018 à 12h16

Updated on 10 May 2019 à 16h32

Reading time

1 minute

Publication: 13 November 2018 à 12h16, Updated on 10 May 2019 à 16h32

Reading time: 1 minute

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Amazon opens its new store formula ‘Amazon 4-star’ in New York on September 27th. This shop works on the same principle as Amazon Books by selecting the most popular items (more than 4 stars) from consumer reviews on the web. Behind this new Amazon 4-star and the strategy is Steve Kassel. This veteran of the Amazon Group reports directly to Jeff Wilke, C.E.O. of worldwide consumer, who reports to Jeff Bezos. Kassel spent years overseeing Amazon’s digital strategy, especially in books

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