Study. Top five D.I.Y. retailers are well-established, but disruption is coming

According to the annual report from Dähne Verlag, the D.I.Y. retail market in Europe is challenged by an array of trends. A sample ranges from new consumers habits of “do-it-for-me” amongst younger generations who lack D.I.Y. skills to online property development. Due to these disruptive challenges, established retailers are investing significantly in online business. For instance, the German D.I.Y. chain Hornbach invested around €60 million into e-commerce for 2018. The German market leader Ob