Suning.com tests a shopping centre combining offline and livestreaming

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4 November 2020 à 16h53

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Publication: 4 November 2020 à 16h53

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4 November 2020 à 16h53

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Publication: 4 November 2020 à 16h53

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With the closure of retail stores, livestreaming exploded in China. Every day, celebrities and politicians are promoting products and services live across digital channels. The Suning.com Group was founded with electronics (air conditioning) 30 years ago, and rapidly expanded into food (turnover reported in 2019 was US$33.8 billion).

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