Sweden. Ikea accelerates mobile e-commerce

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17 June 2019 à 09h51

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Publication: 17 June 2019 à 09h51

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17 June 2019 à 09h51

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Publication: 17 June 2019 à 09h51

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The Swedish group announced an upgraded new smartphone function to allow direct product orders within the app. Available for France and the Netherlands, this will launch at the end of 2019 in 8 markets, including the U.S.A., Germany and China.

Previous users of ‘augmented reality’ applications “Ikea Place” could view more than 2,000 products in 3D or use the Ikea Store website to add furniture to a shopping list, but without a smartphone function to place orders without using the sta

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