Temu wants to open a digital marketplace to American sellers

Featured image of the article Temu wants to open a digital marketplace to American sellers

An article by Morgane Monteiro and Sophie Baqué

Publication

27 February 2024 à 18h45

Updated on 4 March 2024 à 21h11

Reading time

1 minute

Publication: 27 February 2024 à 18h45, Updated on 4 March 2024 à 21h11

Reading time: 1 minute

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An article by Morgane Monteiro and Sophie Baqué

Publication

27 February 2024 à 18h45

Updated on 4 March 2024 à 21h11

Reading time

1 minute

Publication: 27 February 2024 à 18h45, Updated on 4 March 2024 à 21h11

Reading time: 1 minute

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The e-commerce platform Temu (a subsidiary of PDD Holdings, Pinduoduo’s parent company), known for low-value products, is expanding considerably. By October 2023, Temu was selling into 47 countries.

Launched in September 2022, the marketplace is gaining popularity in the United States, which accounts for the largest share of the business. GMV in the USA was around US$9 billion in 2023, with 97% of the 5.2 million downloads of the app since launch. As a reminder, Shein also opened a...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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