The growth of the French digital advertising market in 2021, around 24%, is notably driven by retail media, a lever boosted by the increase in online purchases and which is more effective since 2020.
The retail media market as a whole, which mainly includes display advertising on e-commerce sites and sponsorship of results on search engines, saw a 42% increase in revenue last year in France compared to 2020, according to the results of the Observatoire de l’e-publicité 2021 published Thursday, February 3.
Compared to 2019, the increase in advertising revenue for e-commerce sites is 69%. This advertising lever, which is relatively recent, linked to the search for new sou
…You are reading this article thanks to your subscription to Mind Retail.
Explore new horizons by checking out our other verticals:
Do you have information to share with us?