The inventor of Apple Stores, believes in “Commerce at Home”

Featured image of the article The inventor of Apple Stores, believes in “Commerce at Home”
Publication

15 October 2021 à 17h33

Updated on 22 October 2021 à 22h17

Reading time

2 minutes

Publication: 15 October 2021 à 17h33, Updated on 22 October 2021 à 22h17

Reading time: 2 minutes

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Publication

15 October 2021 à 17h33

Updated on 22 October 2021 à 22h17

Reading time

2 minutes

Publication: 15 October 2021 à 17h33, Updated on 22 October 2021 à 22h17

Reading time: 2 minutes

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Ron Johnson. This is the story of a modern retail guru (in 2001, Johnson helped Steve Jobs create the first Apple Store) who predicts the advent of what he calls “Commerce at Home” in a September 2021 Fortune column. Johnson is a seasoned retail executive, with a background at Target and JC Penney. Aged 63, he is now relaunching his start-up Enjoy Technology under an explicit slogan “From now on, the store comes to you”.

He has been running the business for 7 years and describes a “

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