Buoyed by licensed products, the enthusiasm for sport and the influx of foreign visitors to Paris, the French retail sector enjoyed a boom during the two weeks of competition. Here is a detailed report, based on data from NielsenIQ, Similarweb and the retail chains.
During the Olympic Games, 9.5 million tickets were sold, 51% of them to French and 49% to other nations. An atypical clientele. For Decathlon sporting goods retailer (2023 turnover: €15.6 billion, up 4.4%), omnichannel footfall (stores and web) increased by 10% during the two-week periods. “Bearing in mind that summer is already a peak period, usually compared with the previous year”, said the group in a press release. Business was driven by sales of “Paris 2024” licensed products...
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