The rise of discount in Asia

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14 January 2020 à 16h53

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2 minutes

Publication: 14 January 2020 à 16h53

Reading time: 2 minutes

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Publication

14 January 2020 à 16h53

Reading time

2 minutes

Publication: 14 January 2020 à 16h53

Reading time: 2 minutes

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In November 2019, the South Korean discount retailer No Brand (a subsidiary of the retail conglomerate E-Mart) opened a first international store outside its home market. Already operating 200 stores in South Korea, this first “No Brand” store is in the Philippines, in Manila’s Robinsons Galleria 5-floor shopping mall. This discount store sells 700 food products and daily necessities that are priced at less than 50% of larger supermarkets. In the Philippines, the firm signed a partnership...

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