After 2 years of accelerating e-commerce followed by 2022 as a year of energy and inflation crisis, plus a summer of climate emergency, the context for 2023 is uncertain. Retailers are caught between falling consumption, rising costs and the end of cheap cash. Shareholders must be convinced to continue investing in expensive digital transformation. The projects include finding the right mix between online and "offline", decarbonising a business, offering an omnichannel and personalised customer relationship in a more restrictive regulatory context, exploiting e-retail media and enriching the vendors' experience. Mind Retail presents the main digital and environmental trends in retail this year.
The context
After a profitable 2021, the retail sector ended 2022 with falling sales and lower profitability.
In the Eurozone, the market fell by 1.8% in value terms in October 2022 (monthly change, Eurostat), recording the biggest drop since July 2021. Grocery sales were down by 1.5% and non-food by 2.1%. In November, the overall retail market returned to growth of 0.8%, but consumers continued to assess their spending. Non-food grew by 1.6% but food decreased by 0.9%. Readers will remember...
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