Maisons du Monde is unveiling a recovery plan, that focused on a new franchising model. Meanwhile, it is taking stock of how to use AI to improve performance, including digital acquisition campaigns and product specification sheets. Constance Fouquet, Executive Director of Digital, IT & B2B, spoke to mind Retail ahead of the 1-to-1 show in Monaco.
With sales down by 14% over 2 years, Maisons du Monde (net margin down by 74% to €8.8 million in 2023) presented a savings plan on March 11, 2024. The home furnishings & decoration chain, which at the end of December had 5 stores under affiliation or franchising agreements (i.e. 1.4% of the total), will increase this ratio to 30% by December 2026. When interviewed by mind Retail, the Group denied that it was planning to close 40 to 50 stores over the next 2 years, although it did not give...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.