U.S. Legends manages the Champs-Élysées Paris 2024 megastore

On June 27, the Champs Elysée Olympic Games megastore, managed by the U.S. company Legends, was opened on Place Clémenceau. At the bottom of the avenue, this covers 1,000 sq.m of sales area and sells 1,000 SKUs including 300 exclusive licensed products. The store offers the official collections of the French Olympic and Paralympic teams in collaboration with Le Coq Sportif, mascots and other licensed items. 90% of licensed products are sourced from French SMEs. With 250 vendors, this...