After numerous of pop-up stores in the U.S., the online home furnishing retailer Wayfair, (most of staff are Millennial profiles) announced a new 350 sq.m store this Autumn in the Natick Mall, Natick, Massachusetts. Wayfair has already run pop-up stores in this mall and the Westfield Garden State Plaza in Paramus, New Jersey. It recently opened an outlet linked to a Florence, Kentucky warehouse. In the summer of 2019, Wayfair will start to appear in different pop-ups across the U.S.A.