Uber extends retail media offering to France

An article by Sophie Baqué

Publication

8 June 2023 à 11h08

Updated on 17 June 2023 à 02h07

Reading time

1 minute

Publication: 8 June 2023 à 11h08, Updated on 17 June 2023 à 02h07

Reading time: 1 minute

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An article by Sophie Baqué

Publication

8 June 2023 à 11h08

Updated on 17 June 2023 à 02h07

Reading time

1 minute

Publication: 8 June 2023 à 11h08, Updated on 17 June 2023 à 02h07

Reading time: 1 minute

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From June 2023, Uber will be making a new advertising product available to retailers and brands in France: Sponsored Item, which will enable brands of F.M.C.G. products to run ads on the Uber Eats platform.

The announcement was on Tuesday 9th May by Gregory Blay-Desforges, who has been in charge of the group’s advertising business, Uber Advertising, for France since November 2022 (see a LinkedIn page). When contacted by mind Media, another publication from Group Mind, Uber group declined to...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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