Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets

Featured image of the article Unibail Rodamco Westfield is increasing disposals, but wants to turn malls into media assets
While speeding up debt reduction, the property company sees retail media as a strategic asset. Two years after the creation of a dedicated advertising network called Westfield Rise, due to generate a €75-million margin in 2024, the group launched a tech innovation to measure drive-to-store traffic.
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On January 6, 2025, Unibail Rodamco Westfield (71 malls, 9M 2024 sales: €2.84 billion up 2%) announced the sale of a 15% stake in the Paris-based Forum des Halles mall (77,600 sq.m) to CDC Investissement Immobilier (100% subsidiary of Caisse des Dépôt, €10 billion in assets) for €235 million. This completes the €1.5 billion worth of transactions, either finalised or secured, since the beginning of 2024, in order to reduce a proportional net debt. This summer, the Group finalised the sale of the German Pasing Arcaden mall (46,300 sq.m in Munich for €338 million), the U.S. Annapolis mall (73,7000 sq.m in Washington for US$160 million), the French La Valentine mall (9,800 sq.m in Marseilles) and office assets in Paris: Gaîté Montparnasse and, at the end of December, 80% of the stake in the Trinity office tower in La Defense area.

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