Urbanization reshapes Ikea’s strategy

Adapting to growing urban populations, the Ikea Group aims to locate stores in more central locations. In Copenhagen, Denmark, the Swedish furniture retailer is investing

in a mixed-use scheme to include a retail store, a hotel, residential properties and office space.

“The recipe for success so far has been that we build big stores out in the potato fields, whereas we see that by 2050, 70% of the world’s population will live in cities,” C.E.O. Peter Agnefjäll said in an interview with the...