USA: Meta stops live shopping initiatives

An article by Sophie Baqué

Publication

9 March 2023 à 10h39

Updated on 10 March 2023 à 12h47

Reading time

1 minute

Publication: 9 March 2023 à 10h39, Updated on 10 March 2023 à 12h47

Reading time: 1 minute

An article by Sophie Baqué

Publication

9 March 2023 à 10h39

Updated on 10 March 2023 à 12h47

Reading time

1 minute

Publication: 9 March 2023 à 10h39, Updated on 10 March 2023 à 12h47

Reading time: 1 minute

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In mid-February 2023, Meta (turnover of US$117 billion in 2022 down by 1%) indicated the end of the possibility to tag products (and thus make them “shoppable”) in live videos on Instagram from March 16. This feature had been rolled out in August 2020 for U.S. brands and online retailers. The company, which wants to focus “on products and features that provide the most value to [its] users,” specified that posts, stories, Reals and sponsored posts are not affected. Meta had already stopped...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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