USA. Why Paco Rabanne and Kering are investing in beauty

Featured image of the article USA. Why Paco Rabanne and Kering are investing in beauty

Publication

29 June 2023 à 18h30

Updated on 10 July 2023 à 11h24

Reading time

2 minutes

Publication: 29 June 2023 à 18h30, Updated on 10 July 2023 à 11h24

Reading time: 2 minutes

In parallel with a diversification into make-up, Paco Rabanne announces the opening of a flagship store in New York. Meanwhile, Kering is due to acquire the Creed perfume brand. For the luxury giants, strengthening beauty offers means reaching and winning with a new audience.

Publication

29 June 2023 à 18h30

Updated on 10 July 2023 à 11h24

Reading time

2 minutes

Publication: 29 June 2023 à 18h30, Updated on 10 July 2023 à 11h24

Reading time: 2 minutes

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After Chanel, Dior, Hermès and Valentino, Kering and Paco Rabanne announce major investments in the beauty sector. Moving from Paco Rabanne to Rabanne (controlled by Puig Group, which also owns Charlotte Tilbury and Christian Louboutin), the brand announced to WWD at the end of June 2023 the launch of a make-up line. With 90 make-up products priced between US$20 and US$40 and a launch scheduled for the end of August 2023 on the Rabanne brand website, the offer will also be available at...

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