Valiuz Adz : The Mulliez family’s retailers launch a retail media offering

An article by Sophie Baqué

Publication

22 September 2023 à 16h11

Updated on 25 September 2023 à 13h30

Reading time

3 minutes

Publication: 22 September 2023 à 16h11, Updated on 25 September 2023 à 13h30

Reading time: 3 minutes

Auchan (grocery) and Boulanger (home electrical products) are entrusting advertising inventory to Valiuz Adz, the Association Familiale Mulliez's new advertising agency for the French market. Belgium and Spain are expected to follow shortly.

An article by Sophie Baqué

Publication

22 September 2023 à 16h11

Updated on 25 September 2023 à 13h30

Reading time

3 minutes

Publication: 22 September 2023 à 16h11, Updated on 25 September 2023 à 13h30

Reading time: 3 minutes

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The French giant Mulliez Group is launching a retail media agency to increase its reach against the Amazon gorilla, as well as Unlimitail, Retail Link and Infinity Advertising. Supported by Valiuz data alliance, and called Valiuz Adz, this agency will market the media inventories of the Auchan and Boulanger brands, with a launch date of 1st January 2024. The approach is omnichannel, with both online and in-store advertising. A call for tenders is currently underway to select the right...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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