Auchan (grocery) and Boulanger (home electrical products) are entrusting advertising inventory to Valiuz Adz, the Association Familiale Mulliez's new advertising agency for the French market. Belgium and Spain are expected to follow shortly.
The French giant Mulliez Group is launching a retail media agency to increase its reach against the Amazon gorilla, as well as Unlimitail, Retail Link and Infinity Advertising. Supported by Valiuz data alliance, and called Valiuz Adz, this agency will market the media inventories of the Auchan and Boulanger brands, with a launch date of 1st January 2024. The approach is omnichannel, with both online and in-store advertising. A call for tenders is currently underway to select the right technolog
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