VFCorp launches Supreme in China with a first owned store

Featured image of the article VFCorp launches Supreme in China with a first owned store

An article by Morgane Monteiro and Sophie Baqué

Publication

28 March 2024 à 12h48

Updated on 4 April 2024 à 18h00

Reading time

1 minute

Publication: 28 March 2024 à 12h48, Updated on 4 April 2024 à 18h00

Reading time: 1 minute

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An article by Morgane Monteiro and Sophie Baqué

Publication

28 March 2024 à 12h48

Updated on 4 April 2024 à 18h00

Reading time

1 minute

Publication: 28 March 2024 à 12h48, Updated on 4 April 2024 à 18h00

Reading time: 1 minute

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On March 22, 2014, the Supreme fashion brand opened a first owned store in China, in Shanghai (corner of Changle Road and Fumin Road), where the headquarters of parent company VFCorp are located. Covering over 1,020 sq.m on 2 floors, this 17th Supreme store is the largest. The brand launched on the Asian market in August 2023 with a first store in Seoul. In China, the firm has been distributed within the Dover Street Market Beijing store since 2022.

To remember: According to Bain & Co, the...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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