Vincent Rey, Madura : “Our next showroom will have a zero inventory policy”

Can you please showcase Madura ?
Vincent Rey: Madura is a home equipment retailer specialising in decoration (curtains, duvet covers, cushions, tablecloths, etc.). We operate 35 standalone stores in France and Belgium, with a presence in the U.S. We are active online and for ‘bricks & mortar’ sales, we prefer city-centre store locations from 140 to 150 sq.m GLA. We also have corners at department stores (Bloomingdales, BHV, Galeries Lafayette, etc.). Whereas many rivals expand the breadth of their offering, Madura’s range is smaller but highly differentiated, with top-of-the-range items having a fair stylistic bias.