“Virtual try”: success with leading cosmetics companies is real

There is no doubt that the health crisis is disrupting the customer experience across the globe. This is painfully clear for retailers of fashion, beauty and home furnishings. Touching and trying products is inseparable from buying. In the U.S.A., Ulta Beauty (US$1.2 billion turnover in the 1^st quarter of 2020) is tackling the problem head on with its GLAMLab solution. Launched in 2016, the service allows customers to try more than 4,000 make-up products like lipstick, eye shadow or eyeliner vi