Whilst consumer mistrust has spread across traditional business and the associated inaccurate content of goods, this has sparked new and exciting initiatives in the form of “niche” brands. These now partner with consumers, who demand a totally transparent supply chain. Global Retail News investigated how successful brands are raising profiles.
Consumers now demand that people who make their clothes and smartphones thousands of miles away do so for a fair reward. Others require specific information about the additives and chemical dyes within their food. Some no longer buy beauty products that include toxic substances. Consumer mistrust has gained ground due to widespread and public scandals about illegal and dangerous supply chains. Selling mislabelled and out-of-date products, the 2013 “horsegate” scandal shocked Europeans. In...
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