According to Cushman & Wakefield, the productivity of brand villages in Europe would have dropped from 6.9% to 4.7% in the last ten years. As this sector attracts an array of investors, projects are multiplying, probably too much. In Europe, there are 13.9 sq.m of outlets per 1,000 inhabitants, against 11.7 sq.m in Italy, 9.9 sq.m in the U.K. and only 3.5 sq.m in Germany. “The growth of the best outlet centres, owned by the top four players (i.e.Value Retail, MacArthurGlen, Via Outlets and Nein
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