Wrist watches. Apple beats traditional Swiss sales

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18 February 2020 à 14h39

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1 minute

Publication: 18 February 2020 à 14h39

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Publication

18 February 2020 à 14h39

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1 minute

Publication: 18 February 2020 à 14h39

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Although Apple does not confirm unit sales, Market research firm Strategy Analytics estimated that Apple sold a total of 30.7 million Apple Watch units in 2019. The entire Swiss watch industry, which includes brands like Swatch and TAG Heuer, shipped a total of 21.1 million units worldwide. The traditional industry is facing two principal challenges. The first issue is that other brands are less focused on software development than Apple.

“Analog wristwatches remain popular among ol

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