Online beauty is becoming more and more competitive. Zalando, Europe’s biggest fashion pure-player, is fast building a brand reputation. Previously Vice President at Boots, Joanna Rogers now joins Zalando as in charge of the beauty category from March 1, 2021. For the past 4 years she has been responsible for beauty products and gifts at Boots, the U.K.’s leading drugstore chain (Walgreens Boots Alliance Group).
With €2.6 billion in annual sales, Rogers contributed to the rebirth of
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