Zalando’s sales growth stopped in 2022, with operating margin divided by three

An article by Sophie Baqué

Publication

7 March 2023 à 11h27

Updated on 13 November 2024 à 16h26

Reading time

1 minute

Publication: 7 March 2023 à 11h27, Updated on 13 November 2024 à 16h26

Reading time: 1 minute

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An article by Sophie Baqué

Publication

7 March 2023 à 11h27

Updated on 13 November 2024 à 16h26

Reading time

1 minute

Publication: 7 March 2023 à 11h27, Updated on 13 November 2024 à 16h26

Reading time: 1 minute

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Following a meteoric growth in 2021 (turnover of €10.35 billion up by 29.7%), Zalando‘s sales reached €10.34 billion in 2022, slightly down by -0.1%. While the number of active customers increased by 5.7% to 51.2 million, the average shopping basket was almost steady at €56.7 (-0.2%). This means that frequency has decreased. In 2022, Zalando also gave up a target of €30 billion GMV by 2035.

While the second half of the year was better than the first, Zalando’s adjusted EBIT for the full year...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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