Russia is a challenging market for Auchan Retail and its new C.E.O. The challenge? To multiply by 4 the e-commerce turnover by 2023, an ambitious objective...
For the Auchan Retail (turnover of €31.6 billion in 2020, down by 5.2%), Russia is a territory as strategic as it is difficult. Last year, Russia generated around 15% of the group’s total business, making it a market equivalent to Spain in terms of size.
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Article authors
Sophie Baqué
Chief Editor of mind Retail