Both an ageing population coupled together with growing demands from China’s millennials are now forcing corporations to rethink the way they approach Chinese employees, as retaining talent is key in a country where only 4 % of the population has a qualification. A number of articles recently in the media by Chinese sociologists have stressed the difficulties in retaining qualified labor without adopting a fresh approach as regards employees and especially millennials.
Chinese millennials. Chinese millennials, estimated at about 385 million, are now the largest cohort in China’s workforce of Chinese workforce. Similar to their western counterparts China’s millennials have their own specific generational characteristics. Sociologists describe them as being better educated than their parents. Unlike their parents who showed a remarkable ability to ‘eat bitter’ (endure hardship), the younger generation has higher expectations and wants more freedom. Thus, in the
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