French telecommunications group Orange was one of the first three companies to receive the WIWO (Work In Work Out) label awarded by the Incitu collective on 10 December, following a four-month assessment. This label constitutes recognition for firms whose organisational, managerial or technological innovations guarantee a fair balance between quality of life at work and economic performance. Martine Bordonné, director of telework and nomadism at Orange, explains why the company has committed to this labelling process.
What motivated you to get involved in the WIWO certification process?
When Stéphane Théry [who leads the WIWO label project, editor’s note] came to see me a year and a half ago to suggest I take part in the creation of this label, what interested me, apart from working on indicators, was the opportunity to get an external view of our practices through an audit. Until then, we had been carrying out internal assessments. Employees are regularly asked about their experiences with remote work, their
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