Lobbied by consumers and the Oxfam humanitarian organization, Coca-Cola promised to fight against human rights violations and land grabbing in its sugar supply chain. (Ref. 130752)
Targeted by a petition signed by 225,000 people launched by Oxfam, the international humanitarian organization, Coca-Cola announced a new “zero tolerance” approach to the human and property rights of the local communities involved in its sugar supply chain. Coca-Cola is the major buyer of sugar in the world, mostly in Brazil, Mexico and India.
On its website, the multinational commits to taking measures to avoid land grabbing and publish the names of all direct cane sugar suppliers. It promise
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