The survey was carried out between February and August 2012 in 11 countries and 4 continents: Australia, Belgium, France, Germany, Hungary, Japan, South Korea, Spain, Switzerland, the UK and the US). In France, the study was done by CERIMES / CEDAG from the Paris-Descartes University.
The questionnaire covers a wide range of CSR-related topics. It analyzes the stakes of sustainability, the importance of the stakeholders and the measures taken by businesses. It helps determine characteristics as well as similarities and differences between the countries surveyed, keeping 3 aspects in mind:
- Purpose: why do businesses choose to manage their sustainability?