2024 results: strategic acceleration for Decathlon, calculated caution for Intersport

Featured image of the article 2024 results: strategic acceleration for Decathlon, calculated caution for Intersport
The world's two largest sporting goods retailers, Decathlon and Intersport, recently presented annual results for the financial year ending December 31, 2024. In a context of managerial transition, Decathlon is showing sustained growth accompanied by pressure on margins, while Intersport is recording a more measured progress.
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Buoyed by a year of the Olympic Games and in a context of consolidation (Courir was bought by JD Sports at the end of 2024, GoSport by Intersport in 2023), Decathlon has published annual results. For the retailer, which has replaced Barbara Martin Coppola as C.E.O. with Javier Lopez, alongside Julien Leclercq, one of the Founder’s sons, as Chairman of the Board, 2024 was a year of acceleration. The turnover reached €16.2 billion, up 5.2% at constant rates, after 4.4% in 2023. Digital revenue ac

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